
Unpack - A service that keeps a digital inventory of possessions during a move.
Year
2026
Project
End to end mobile first website
Role
Indiviual contributor
Client
Phase 1 of Designlab UX Bootcamp
The idea
Problem
Goal
Result
Empathise
What did I want to find out?
Speaking to people, finding some problems.
Who we spoke to
Two recently arrived in New York, one US domestic mover, one NZ→UK and one serial international mover. Ages ranged from mid-30s to late 30s. All had moved internationally at least once; most had moved multiple times.
Insights
The "chicken or egg" admin stack is the dominant pain point.
The order of operations is never obvious.
Official sources fail, peer experience is trusted.
Immigration is deeply underserved and uniquely stressful.
Patterns
The admin dependency chain is felt by virtually everyone moving internationally, regardless of destination.
Official information is unreliable; peer experience is trusted. Expat Facebook groups, Reddit, personal blogs, and word-of-mouth are a preffered.
Affinity mapping helped define the users problems, heres the summary
Moving is hard on both ends, the departure involves its own coordination, costs, and stress that rivals the arrival. Day-one living needs advance preparation, and short-term accommodation becomes a drain the longer it drags on.
Financially, costs pile up fast and setting up banking in a new country comes with real hurdles. There's no single checklist or resource for the setup process. Tasks all vary by country and have to be figured out independently, often through trial and error.
Community proved to be a stabilising force, for finding local services, feeling welcomed, and getting trustworthy advice. Similarly, finding work was key to feeling settled.

Define
How might we help movers pack with unpacking in mind, so that day-one essentials are always the easiest things to find on arrival?
*I actually had quite a few potential opportunities that came up during the research phase. I decided to focus on this problem because it fit the scope of the project well and was a problem that was common for both international and continental movers.

33
Astro Physicist
France --> USA
Leaving family behind
Moving to work on special project
Job has sponsored her move and is helping with visa

Using “How Might We” questions as the foundation, I explored a range of brainstorming techniques, including playing with opposites and analogous inspiration to broaden my thinking and ultimately converge on a single idea to move forward with.
The idea
A service to keep a digital inventory of possessions during a move.
Who?
For someone who needs to know exactly where things are the moment they arrive in a new place.
What it does?
It gives the user a space to record the inventory of possessions and make intelligent suggestions of what to pack where.
Allows users to create a digital label for the box, when scanned can be accessed by any digital device.
How?
It can allow the user to digitally search for items they need when arriving, allowing the user to locate and unpack the essentials without having to search through all the boxes.

Jolene is getting ready for her move to the US, she’s preparing and packing.
She wants to make sure she can find important essentials on when she arrives so she can worry less about that and start her new job with confidence.
Her moving company are partnered with this service to help customers organise belongings.
She felt less stress and was excited about her move.
She used the service to help packing.
She arrived in the US, found her fav thing and felt confident about her first day in a new job.

I created task flows and user flows to map out the steps a user takes to complete a goal, ensuring the experience is logical, intuitive, and free of unnecessary friction before moving into making Lo Fi Wireframes.



Ideate

*A note. At this point I also used Ai (Figma Make) to make some initial lo fi wireframes. I ended up not using the designs I prompted as I wanted more control over the design, and it would have taken longer to refine the Ai design than roughly layout what I was thinking. Ai would have been more useful to try different iterations once my initial design was down on the page.



Prototyping
This is the first iteration of the high fidelity wireframes for key frames in the three user flows, the examples shown are;
The dashboard
The boxes tab showing add box
The add new box flow
The add new item flow
The labels tab
The search results
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3
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5
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I made interactive prototypes and put them through five user testing sessions to gather user feedback on the current design, helping to identify any usability issues and validate design decisions before finalizing the product.
Test
80%
of users accomplished the task without intervention
40%
of users missed the labels tab and therefore struggled to locate how to print multiple labels
The user test did accomplish the success metrics, all users were confident in using the website and perceived it to be easy. Only one user needed intervention on one of the tasks. There was only 3 errors across the users, 2 users didn't make any mistakes.
Error Rate - no more than 1 error per task flow per participant
Confidence Score - average of 4 out of 5 or higher across all tasks
Perceived Ease - average of 5 out of 7 or higher per task
What worked well?
Adding a new box worked well
Making the box a priority was easy
Adding a new item flow was quick and efficient
Selecting the labels to be printed and then printing them was completed easily by each participant
Using the search bar was easy, and most participants found items quickly.
What to change immediately?
The main issue was 40% of participants not finding the labels tab and looking for labels under the boxes instead.
Move the Labels to a tab on the dashboard.
Add select all option to rooms e.g. select all boxes in joeys bedroom.
Add a back to search button.
What to change later?
Search results vs search suggestions look similar.
Relocate the print button, sticky at base of screen?
Look into adding print preview on print confirmation tab.
Look into making priority boxes more visible when in the list of boxes.
Auto drop down new box to add items so it’s more clear initially after adding a new box.
Maybe add shortcut to add new item on new box confirmation.
Refine
I updated the design based on the feedback and insights gained from the user testing sessions.
Moved the labels to a seperate tab on the dashboard.
Add select all option to rooms e.g. select all boxes in joeys bedroom.
Add a back to search button.
Changed some of the wording in confirmation pages.
