I'm Andy Mason *or Andrew but only my mum calls me that
I'm now a UX designer with over 10 years of experience in industrial design taking consumer products from initial concept through to mass production. My work spans kitchenware, cycling hard goods, toys, and lifestyle categories, designing for brands like Rapha, Apidura, and Joseph Joseph, and working closely with global manufacturing partners to keep design intent intact from first sketch to final sample.
That physical process has always been focused on users. Whether I was designing a bag system for long distance cyclists or a kitchen tool that needs to work for every hand that picks it up, the starting point was always the same. Who is this for, and what does it actually need to do for them?
UX design made sense as a next step because it asks exactly that question, just on a different canvas. Reading a user need, prototyping and iterating, balancing creative ambition with real world constraints. I’m a designer who thinks end to end, stays close to the user, and brings a level of craft and rigour that comes from a decade of making things.